About

Hi there. I’m a copywriter/editor. Both are distinct skills cultivated over years of experience. At this point, I have years of experience. I know what works and what doesn’t, all about tone and voice, all about adjustments for different audiences, writing in different Englishes for regions across the world, the best formats to choose… You get the picture.

This blog

This blog is therapy.

It has to be.

Gen-AI text is annoying me beyond all recognition.

Why is everyone sacrificing their creativity at the altar of AI just to ‘boost productivity’?

Don’t people realise it’s just a big ol’ plagiarism generator and that, without editing (which people are seemingly not doing at this point) everything and everyone sounds THE SAME?

It’s twisting my melon, man.

Please tell me I’m not alone?!